Website Photography
One thing we all miss in the Web World is the face to face contact we get in the Real World. Use your website photography – to re-build human relationships, to get closer to your clients, customers and anyone interested in you and your business and to let them get closer to you.
Photography on your website, both portraits and locations, can re-awaken the personal relationship visitors want and need, so they'll feel confident in dealing with you and your business.
Website Photography - 8 seconds to win or lose
A decision - whether to buy from you, or not - whether to hire you, or not - whether to trust you, or not - is made before a word is spoken - it's made the moment you walk into a room and it takes just 8 seconds. Right or wrong first impressions count.
It's the same for your website users. Good quality website photography helps swing decisions your way.
Website Photography - on your site
Are you making a good first impression. Do your website portraits look your website visitors in the eye? Do your website portraits let them your websites viewers feel you're a great person to do business with?
Does your website photography give a feeling of care and attention to detail?
There's no middle ground - every image is positive or negative - either doing your business website good or doing your business website harm.
Ask yourself: "Is my website photography working for me or against me?"
Website Photography - the rules in a nutshell
People in your photographs should look friendly, approachable and sincere.
Images should be relevant to your website's content, the should extend the information in the text. If the text is secondary to the image it should add information that isn't obvious from the photograph.
Generic stock photo images of people and places are easily recognised as such - they can harm your image and reputation rather than enhance it if your other images, of personnel and products etc, don't come up to the same standard. This can make the viewer question your integrity and whether your business actually exists in the way your site presents it.
Research has also shown that viewers seem to be turned off by cropped images showing only part of the head or face.
Always use a specialist corporate photographer with a knowledge of the special requirements of website photography - it's an investment in your business.
Every picture tells a story
Brian Lambert is a great guy, a thorough professional, easy to work with and an expert in the industrial process health and safety environment, but his website image on the left certainly didn't convey that messsage. When it was replaced with the image on the right, Brian said, it had an immediate and positive effect on his business.
Does Website Photography make a difference?
Which consultant do you think your clients would choose?
Which consultant would you choose?
