What to do after you decide you want a corporate video

Choosing your corporate video producer

So, you've decided your company wants to use corporate video, but how do you choose a producer. If you're going to spend your money you need to be sure you're going to get a good result. You want your corporate video to be much more than just pretty pictures.

You want a corporate video producer who understands the numerous uses of corporate video and the way you can get most mileage from your footage.

Here's a few things to think about. There are no absolute right or wrong answers to these questions; they're just to clarify your options.

Am I talking to sales or the guy who's going to shoot my video?

I've got nothing against a sales force, the world would stop without them, but, occasionally they're more concerned with targets, or keeping all their production teams working, than giving you what you want.

Video is a bespoke product not mass market.

With me, I'm the guy who makes your video; I write the script, shoot the footage and edit it too. I know everything about every project, you get a personal service, and I get satisfaction.

I'm not a big company - it's just me and selected freelancers, if necessary - but you can count on me - I've never missed a deadline.

Does they understand more than video?

You need a corporate video producer who understands the numerous uses of corporate video.

You need a corporate video producer who understands sales and marketing, understands your company and your customers, understands how the chosen audience of the video will interpret what they see.

You need a corporate video producer who'll create a video that will engage your audience so they will stay awake and absorb the content.

It's your choice - machine or individual?

You need a producer who'll go the extra mile because they want your video to be the best, not finish at 5.30pm because the sales force have got them another job booked in the morning.

If a better opportunity develops, does the producer have the authority to change things or are they stuck with the pre-sold schedule?

Alan Howarth - happy producing corporate video for the Web & for the World

Alan Howarth: Corporate video producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere to produce your corporate video - except war zones.

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