We need a
Corporate Video:
So
here's what to do next, if you need a corporate video
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Do you really need a corporate video? Yes, of course you do - but it's got to work
A few years ago a friend of mine said to me: "My business has got to the size that I think we need a corporate video." Sounds a crazy thing to say but 10 years ago that was the way things were. Video was not seen as a communication tool but as a badge of status. It said: "See how successful we are, look how well we're doing." Nowadays, video is a major part of any right thinking company's communications strategy. It's not so much: "We want a corporate video." it's more like: "How many do we need?" Here's a few points to consider in selecting a video producer.
The most powerful use of video is the testimonial. Ask your current clients to recommend you and your business to your prospective clients 'on camera'. With video testimonials on your website you've got the best introduction to your potential new clients you could ask for. They know that serious business owners would not risk their reputattion to support a poor performing company - that's why I use testimonials on my site. If, after all that, they still won't give you a call and ask for more information, they probably don't really want to buy at all. |
What am I paying for?
How much am I paying for my video and how much for the producers overheads? How much is the salesman's commission? Am I paying enough? Are they under financial pressure, will they cut corners? Are they charging enough? Do they have time to experiment? Do they have time to keep in touch with new developments? Do they stretch themselves creatively or is it just a 'sausage factory' process?
What does their website say about them?
Are they offering advice and information or just a pitch? If you’re new to video do you feel you can ask those newbie questions without being laughed at, or taken advantage of?
A website is usually an expression of a company’s production style. Are they suit and tie, comfortably casual or gold lamé and sequins? Look for something, and someone, that appeals to you. If you're seeking sleek glitz - you'll find it - if you want hushed minimalism - it's there too.
My site
'Design-wise, it's clean and direct, gets the message across without frippery or excess.'
I hope it also says: 'Here's a guy who cares about what he does, wants to produce great video with honesty and integrity. He has broad range of skills and experience in the industry, but he's still open to new ideas. He wants to be paid for it, but isn't greedy.'
(Well, that's what I hope my site conveys!)
If that’s what you want in your corporate video and your corporate video producer, give me a call.
You need a corporate video?
- let's make it problem free
CALL ME - NOW
07947 67 31 67
You'll always get 100% of my effort, passion and commitment
Just pick up your phone and call me now
07947 67 31 67
You'll find I'm a friendly guy and easy to work with
C'mon, call me
07947 67 31 67
OK then, Email Me!
or maybe you'd like to
Special Offer
My London Crash-Pad
means
No Overnight fees
London Zones 1 & 2
and still
No Travel Expenses
London Zones 1 & 2
Alan Howarth - happy producing corporate video for the Web & for the Real World
Alan Howarth: Corporate Video Producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. As a corporate photographer my portrait images will enhance your marketing and your business, my video production skills can enhance your video email marketing campaigns. Email me know. I'll go anywhere - except war zones.
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