What to do next, if you need a corporate video

Do you need a corporate video?

A few years ago a friend of mine said to me: "My business has got to the size that I think we need a corporate video." Sounds a crazy thing to say but 10 years ago that was the way things were. Video was not seen as a communication tool but as a badge of status. It said: "See how successful we are, look how well we're doing." Nowadays, video is a major part of any right thinking company's communications strategy. It's not so much: "We want a corporate video." it's more like: "How many do we need?" Here's a few points to consider in selecting a video producer.

What am I paying for?

How much am I paying for my video and how much for the producers overheads? How much is the salesman's commission? Am I paying enough? Are they under financial pressure, will they cut corners? Are they charging enough? Do they have time to experiment? Do they have time to keep in touch with new developments? Do they stretch themselves creatively or is it just a 'sausage factory' process?

What does their website say about them?

Are they offering advice and information or just a pitch? If you’re new to video do you feel you can ask those newbie questions without being laughed at?

A website is usually an expression of a company’s production style. Are they suit and tie, comfortably casual or gold lamé and sequins? Look for something, and someone, that appeals to you. If you're seeking sleek glitz - you'll find it - if you want hushed minimalism - it's there too.

My site

'Design-wise, it's clean and direct, gets the message across without frippery or excess.'
I hope it also says: 'Here's a guy who cares about what he does, wants to produce great video with honesty and integrity. He has broad range of skills and experience in the industry, but he's still open to new ideas. He wants to be paid for it, but isn't greedy.'

(Well, that's what I hope my site conveys!)
If that’s what you want in your corporate video and your corporate video producer, give me a call

Alan Howarth - happy producing corporate video for the Web & for the World

Alan Howarth: Corporate video producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere to produce your corporate video - except war zones.

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