Using Photography: Good Photography Works

Using photography - get maximum impact from your photography. The more use you get from your photography the better value it is.

Compared with many business tools, photography is inexpensive in relation to the positive effect it can have on goodwill, perception and eventually turnover.

Contrary to the advertising cliché: 'Half of my advertising works, problem is, I don't know which half!' well-conceived and created photography always works.

So here's a few ideas to get more from your photography; or we could get together and generate new ideas for using photography specifically related to your business.

Using Photography: Postcard Photography

Strong image related to your business, maybe a skilled worker finishing a project, print as a postcard put your sales message on the back. Brief message and call to action, it'll be read. If the image is strong enough, it'll be kept.

Using Photography: Poster Photography

All the decorative images on your company premises should be art-vertising images of your business. Make sure you have poster copies at reception to give away to anyone who asks.

Using Photography: Photography Promotions

Launching a new product that appeals to the corporate market, a new car or a new boat for instance, book me for the day for corporate portraits - incorporating your new product.

Using Photography: Christmas Card Photography

Christmas cards are part of the business cycle, be honest, they’re part of your PR and marketing campaign. Do your Christmas cards stand out from the crowd? A great image – linked to your business – promoting your business – serious or humorous – something memorable - a conversation piece - will make the cost of those obligatory items good value for money. I can arrange the printing too.

Using Photography: Calendar Photography

Another 'must give' for many businesses. Look what 'Calendar Girls' did for the Womens' Institue. Remember what calendars did for Pirelli. It could work for you and your business - I can arrange production too.