Public Relations Photography

Good public relations photography makes an editor say: "We've got to use that pic!"
Good public relations photography supports your PR team, in house or major international agency.
Good public relations photography - a picture's worth a thousand words.

Public Relations Photography is a worthwhile investment

When your PR package lands on an editor's desk, assuming it's not a world changing story, what does an editor look for? Whatever the publication, they're looking for just one thing - a good reason to include or exclude your story! There's probably enough press releases on their desk to fill several editions; so how do they choose? A great picture is one of the surest ways of convincing even the most cynical editor to print your story.

Public relations photography is only the supporting act

First, and most important is a good story, well written and relevant to the publication, but your PR images need to be of the same quality - it's a package. And the better the picture, the bigger they'll print it and generally the bigger the picture the more space allocated to the story too. It's a win-win deal. It's an investment.

Public Relations Photography isn't just about press releases

You should have good quality images available for all eventualities, the major players in your organisation, your products, your business premises, indeed every facet of your business should have a great image ready to go. Each image must show your business at its best. No bog standard snaps!

Plan your public relations photography

Leave it to the last minute and the choice may be second best or nothing.