This project - property in Northern Cyprus - was a challenge. Few people have visited Northern Cyprus so as well as selling the property, as part of the brief, I had to sell Northern Cyprus too. The marketing company works on a referral sales technique - friends buying near friends introduced by friends - so on that level the DVD works extremely well - clients who buy are only too keen to show friends and family how wonderful Northern Cyprus is. This is a prime example of a DVD sales brochure.
The problem in selling property in Northern Cyprus was getting people there. It's not like Spain, everyone's been to Spain, it was as important to show what the place itself is like. So I produced more of a travelogue than a hard sell DVD
Taking a slower pace and a less forceful sales position made the DVD more watchable - the aim was for viewers watching the DVD several times to fall more and more in love with Northern Cyprus whereas a more forceful pitch would, with each subsequent viewing, frighten clients into feeling they were being 'sold' to.
The property company were in profit within the first week, with three sales attributable directly to the DVD. And, for me, finding Kyrenia and North Cyprus was a success too. It's so beautiful I'm thinking of buying a place for myself.
This page is really about introducing my video production skills, however I'm also getting hits from people thinking of buying property in Northern Cyprus. If you'd like an unbiased opinion or want to ask advice about Northern Cyprus don't hesitate to get in touch. (e-mail only please)
2 days research and script
4 days filming in Cyprus
1 day filming UK testimonials
4 days edit & post production
Alan Howarth: DVD brochure producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.
About Alan Howarth | Site Map | Privacy Policy | Contact Me | ©2006 Alan Howarth
Page: DVD Brochure