Corporate Video will work for your business if you; keep it active, keep it interesting, keep it short, maintain reality, maintain integrity, engage your audience and - keep it within budget. My theory: If it looks like a corporate video promotion it wont communicate - if it looks like television it will.
It targets your audience, in the right location, in the right voice - a tailored message, delivered in today's most readily accessible format - Television. This is the way I like to do things.
But to be the powerful, successful and effective corporate video production, your company needs, requires careful and meticulous planning. To get the best value from your corporate video quids there's plenty of work to be done before the camera starts rolling. Planning your video Call me if you want to talk through a few ideas when you get to the - we want a corporate video or we need a corporate video decision.
The breadth of corporate video opportunities goes far beyond the plain company DVD - the days of self indulgent fanfares and pompous words from a wooden MD are the stuff of the video dark ages (though they're still being produced). Nowadays the variety of uses is only limited by your, and my, imagination. Perhaps a short video clip, shot and edited onsite in a couple of hours and emailed directly to your clients announcing a special event or a virtual shopping channel of your own on DVD. Making the most of your corporate video offers a few ideas, but with a face to face meeting, and an understanding of your business, we could explore even more.
Alan Howarth: Corporate video producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.
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