Corporate Video Planning

To get the best value from your corporate video quids there's plenty of work to be done before the camera leaves its case. Thorough planning is vital to your corporate video production's success. Look to the future, how else could you develop the use of your corporate video to get maximum impact. Call me if you want to talk through a few ideas.

Planning you corporate video - points to consider

Objectives - what do you want to communicate and why?

Define your audience – who are you trying to reach?

Agree your budget. – what’s the value to your company?

Alternative uses/edits – shooting footage now could save ££££’s later.

Content - What do you need to include?

Distribution media – how are you going to deliver this programme?

Lifetime – is this to deliver a one-off message or for long term distribution?

Deadline - when do you need this project to be completed?

Script - do you write your own, use a professional or a bit of each?

Location – do you want to shoot on site or in a on studio?

Do you want to use actors or staff?

Do you use voice over, or maybe a presenter - amateur or pro?

Resources – what do you already have?

Worldwide - do you need this in multiple languages?