Corporate Video Documentary - builds a relationship with the audience

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Corporate Documentary - the only way you can really communicate your message

Getting the best from your corporate video usually means working with the right person.

If you and your film maker's ideas differ too much neither of you will be happy with the end result. I'm not overly dogmatic, but the following are the guidelines that I enjoy working to, they're also the most effective when it comes to corporate communication.

Content is king

This is the key note of my production ethos - content is king - anything else is there to make up for a lack of content. Unexpected visual effects, outlandish dissolves, if the weird stuff starts creeping in it's usually because the content starts to weaken, ask: "What does this add to the story?" It's guaranteed to produce a great line of film maker's bullshit.

If you notice the editing there's something wrong

The editing is the 'punctuation' of your film, it should be unobtrusive. If it appears more dominant than the story is it because there's no story? Or because the editor needs to demonstrate how 'clever' he and his kit are?

If a writer did this, with commas, or ended a sentence with . You'd wonder what was going on! It's what bad editing looks like.

It's all me me me!

Corporate video is all about the audience, the viewer, or at least it should be. What do they need to take from the video?
It's not about the director being clever, it's not about the editor being clever, it's not about the camera operator being 'arty' and it's not about your MD's ego either. It's only about communication the message to your audience - nothing else matters.

Your Corporate Documentary Video
- I'll make it problem free

CALL ME - NOW

07947 67 31 67

You'll always get 100% of my effort, passion and commitment

Just pick up your phone and call me now

07947 67 31 67

You'll find I'm a friendly guy and easy to work with

C'mon, call me

07947 67 31 67

OK then, Email Me!

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Alan Howarth - happy producing corporate documentary video for the Web & for the Real World

Alan Howarth: Corporate Documentary Video Producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. As a corporate photographer my portrait images will enhance your marketing and your business, my video production skills can enhance your video email marketing campaigns. Email me now. I'll go anywhere - except war zones.

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