Corporate Video Content
So you think your company needs to use corporate video. I think corporate video would be a good move too, but then I would say that wouldn't I. Big question is; how are you going to use it? How are you going make the most of it? If you shoot footage for one project, it can often be re-used for another. . and another. . and another. Create once - distribute anywhere. Great content keeps on working. Call me, if you want to explore the opportunities.
A few ways corporate video content can enhance you and your company.
Direct Mail - A powerful mail shot.
DVD Brochures and Prospectuses - Customers will ask for the company DVD.
DVD Business Cards - 10 minutes of video on a business card.
DVD Catalogues - All the information, your own 'QVC' channel on disc.
Exhibitions - Great attention grabber and a great giveaway.
Magazine Giveaways - Mass market or trade journals.
Multi-Format Distribution - Podcast/Vodcast, Phonecast, Webcast.
Multi-Lingual Communications - Select a language from the menu.
Newsletter DVDs - Distribute your news on DVD, on the web and more.
Press Releases - Increase your chances of TV coverage.
Product Demonstrations - If they see it working they know what it does.
Product Instructions - Ever put together a flat pack whatsit?
Reception Entertainment - Tell them something about your company.
Retail Your DVD - Extend the use and pleasure of owning you product.
Sales Lead Follow-up - Banish potential buyers remorse.
Sales Lead Generation - Excite potential customers.
Sales Presentations - Show your product working.
Staff Education & Training - Great for the routine knowledge.
Staff Induction - Give them your company basics, to keep.
Testimonials - Your best customers are your best sales team.
Video Emails - Surprise and excite customers with a short video email.
Website - Website video it's the current 'must have'.
Viral Marketing - Those humorous little ads that whiz around the web.