Brochure Photography: Who's going to take up your offer if the don't even pick up your brochure?

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Brochure Photography: stopping power = sales power

Corporate brochures, business brochures, product brochures, travel brochures, all sorts, any sort, every sort - your brochure only has sales power if it has ‘stopping power’. The photographic images must jump off the page. No one 'needs to' read your brochure, but strong, relevant photography makes them 'want to'. Targeted photography aimed at your target audience - remember impact is in the eye of the beholder.

Who's going to take up your offer - if they won't even pick up your brochure?

Your Brochure Photography is vital to success

People see poor quality, badly executed or inappropriate photography and they are turned off – they generally don’t understand why, they don’t analyse it, they don't care - you've lost them! Who's going to take up your offer - if they won't even pick up your brochure?


The essence of good brochure photography is putting yourself in the buyer's mindset - here are two very different images of two very different products for two very different audiences.

Both of them work - in their own way

brochure images of cosmetics

Who's going to take up your offer - if they won't even pick up your brochure?

I've seen companies blow the whole budget on graphic designers and forget about the images. I’ve seen the same companies send the junior running round at the last minute with a snappy camera, their reasoning: “It’ll be OK, it’s only a picture.”

Good quality brochure photography spurs your designer on to greater effort.

Let them know you mean business. Before you commission the design, commission your images. If your images clearly work for your business, without the support of quality graphics you're on the way to a successful brochure.

What is good brochure photography?

You may love your product, but a simple picture of it doesn't make good brochure photography. Put your personal feelings aside, your brochure photography must engage your target audience and make them want to know more. (Pick up your brochure!)

Context is everything - as important as your product is - the background and props are equally important - they set the scene.

Context can often say, luxury, practicality, hand-made, expensive, affordable or whatever you wish far more eloquently than your product can - even if you're Rolls Royce.

Understanding and utilising this concept is what differentiates me, a corporate photographer, from your local wedding or social photographer. It's a business investment.

Who's going to take up your offer - if they won't even pick up your brochure?

Oops, I've said it again; it's the most salient fact in brochure production. My photography will make them pick up that brochure. Getting your brochure into the buyer's hand is everything.

And If you're selling to two, or more audiences, seriously consider two, or more, brochures.

Call me on 07947 673167 or E-mail Alan Howarth now - let's talk about your Architectural Photography

Your Brochure Photography
- I'll make it problem free


07947 67 31 67

You always get 100% of my effort, passion and commitment

Just pick up your phone and call me now

07947 67 31 67

You'll find I'm a friendly photographer, easy to work with and full of ideas

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07947 67 31 67

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Alan Howarth - happy producing brochure photography for the Web & for the Real World

Alan Howarth: Brochure photographer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. As a corporate photographer my portrait images will enhance your marketing and your business, my video production skills can enhance your video email marketing campaigns. Email me know. I'll go anywhere - except war zones.

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