Brochure Photography

Corporate brochures, business brochures, product brochures, travel brochures, all sorts, any sort, every sort - your brochure only has sales power if it has ‘stopping power’. The images must jump off the page. No one 'needs to' read your brochure, strong images make them 'want to'. Who's going to take up your offer - if they won't even pick up your brochure? Targeted photography aimed at your target audience - remember impact is in the eye of the beholder.

Your Brochure Photography is vital to success

People see a poor quality, badly executed or inappropriate image and they are turned off – they often don’t understand why, they don’t analyse it, they don't care - you've lost them! Who's going to take up your offer - if they won't even pick up your brochure?

Who's going to take up your offer - if they won't even pick up your brochure?

I've seen companies blow the whole budget on graphic designers and forget about the images. I’ve seen the same companies send the junior running round at the last minute with a snappy camera, their reasoning: “It’ll be OK, it’s only a picture.”

Good quality brochure photography spurs your designer on to greater effort.

Let them know you mean business. Before you commission the design, commission your images. If your images clearly work for your business, without the support of quality graphics you're on the way to a successful brochure.

What is good brochure photography?

You may love your product, but a simple picture of it doesn't make good brochure photography. Put your personal feelings aside, your brochure photography must engage your target audience and make them want to know more. (Pick up your brochure!)

Context is everything - as important as your product is - the background and props are equally important - they set the scene.

They say, luxury, practicality, hand-made, expensive, affordable or whatever you wish to say far more eloquently than your product can - even if you're Rolls Royce.

Understanding and utilising this concept is what differentiates me, a corporate photographer, from your local wedding or social photographer. It's a business investment.

Who's going to take up your offer - if they won't even pick up your brochure?

Oops, I've said it again; it's the most salient fact in brochure production. My photography will make them pick up that brochure. Getting your brochure into the buyer's hand is everything.

And If you're selling to two, or more audiences, seriously consider two, or more, brochures.