Video Email
FAQs

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I'm sure there's plenty of questions you'd like to ask about video email, here's some frequently asked question - call me of email me if you have any others - I'll add them to the list below.

How effective are video emails?
What's the best way to use video email?
How quickly can you get my video email online?
What's the quality is the final video?
Can the video be shown full-screen?
Is there any discount for multiple video email productions?
Can I include my own video footage or photographs?
Who owns the copyright?
Do video emails get filtered out by spam filters?
Do you incorporate any special FX?
What file format are the video emails produced in?
Can I host the video email on my own site?
How long do you host my Video Email?
What about locations, can we use multiple locations?

OK, I want a video email for my business, what's the next step?
If your question isn't here email me and I'll answer it

How effective are video emails?

This is a difficult question to answer - it all depends on who you send the video to, and how relevant it is to the recipient. Relevance is the key to success with video email. You should only send Video Emails to potentially interested viewers, then you will get response rates that will drive your business forward. In my experience sending well targeted video email attracts a viewing rate of 50%, with a click-through for more information of over 93%.

What's the best way to use video email?

'Sell the sizzle not the sausage' the basis of all advertising.: Video email is about as sizzling as you can get! Video is all about selling emotion, excitement and ideas. The associated copy on your video email page has the detail.

How quickly can you get my video email online?

Generally, the day after filming unless its a complicated edit, or if you didn't give me enough time to arrange things properly.

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What's the quality is the final video?

The final video is good enough to broadcast, output to flash may upset some technophiles, but it's going to look as good as TV.

Can the video be shown full-screen?

Well, that's always a possibility, but remember the main point of the video is to raise interest and awareness of your message, the copy around the video is important too, maybe even more important from a business point of view. If you run the video at full screen, your target audience will quite probably watch the video then close it and move on. With the smaller video size I recommend your target will begin looking at the copy while watching the video and continue reading after the video has finished. Small is beautiful!

Is there any discount for multiple video email productions?

Maybe, but don't expect too much.

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Can I include my own video footage or photographs?

It can be done, everything's possible. It often works very well - if you've got a long lead time before the opening of a new development, then it can prove You must ensure you have permission to use the video or photography, I expect a signed disclaimer so that in event of legal problems it's not my problem.

Who owns the copyright?

I own the copyright.

Do video emails get filtered out by spam filters?

Spam filters aren't particularly looking for video emails so it depends how aggressive the parameters are set. Omitting from your email all the words that spam filters are looking for helps, and not needing to include the word 'click' or 'click here' helps enormously.

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Do you incorporate any special FX?

I don't include any special FX unless you specifically ask for them, they could incur a increase in production cost. More importantly special FX don't communicate very much either - video email is about short sharp messages, about one minute maximum, it needs to be direct and powerful.

What file format are the video emails produced in?

I stick to flash, it's the most popular format for web browsers. Other formats often require clients to download players, which is a big turn-off.

Can I host the video email on my own site?

Of course you can, I produce a competitive package which includes hosting, but should you wish to host your video email elsewhere you can hire me as a video producer, that way you do get the best of my expertise in video email production and I'll output the finished film in any format you choose.

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How long do you host my Video Email?

As long as you want me to, however if it remains inactive for three months I may ask if you intend to use it again or whether you'd like me to remove it.

What about locations, can we film in multiple locations?

I can film anywhere you want me to - except war zones (and it's my call on where is a war zone). Usually after I arrive at the first location travel between other locations is charged for on a time and costs basis. But I'm an easygoing sort of guy, let's talk about it.

OK, I want a video email for my business, what's the next step?

Call me on 07947 67 31 67, or email me and I'll get in touch.

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Your Video Email
questions answered

CALL ME - NOW

07947 67 31 67

Your Video Email get maximum attention - gets maximum response

Just pick up your phone and call me now

07947 67 31 67

Video Email really works

C'mon, call me

07947 67 31 67

OK then, Email Me!

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Alan Howarth - happy answering Video email questions on the Web & in the Real World

Alan Howarth: Video email producer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. As a corporate photographer my portrait images will enhance your marketing and your business, my video production skills can enhance your video email marketing campaigns. Email me know. I'll go anywhere - except war zones.

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